IATI Theater has deep historic avant garde roots as the only place in NYC to see cutting-edge Latin American works. They needed a brand strategy and identity to match. We helped them focus their criteria for performances and streamline their offerings to match their artistic and business goals. Teatro Iati became IATI: Theater Todo Vanguardia (Everything Avant Garde). We designed an extensive brand identity and continue to produce new campaigns each season as the brand and the company evolve.