Brand identity, website and print materials
Integrated campaign for The Gogol Project
Studio Six Theater Company created The Gogol Project, a series of works by Nikolai Gogol, to celebrate his 200th birthday. To promote this event and generate awareness for Studio Six, we wore Gogol mustaches to Bryant Park during fashion week and were featured in the New York Times Sunday Styles.
An integrated campaign involved mustache-ing facebook pictures, billboards, and bartenders.